The Audi e-tron has just achieved a new quarterly sales record in the USA. Before you get too excited about the news, however, you should be aware that the US market has nothing to do with the European market for electric SUVs made in Germany. This new quarterly record? 3,474 units.
With ~ 13 weeks in the first quarter of the year, the Tesla Model Y is making an estimated 3,308 US shipments per week. It seems to have had more than 12 times as many sales as the Audi e-tron.
It’s great to hear of yet another record quarter of sales for an electric vehicle, but it’s just a bit depressing to see how low the record sum is.
You can increase sales of the new e-tron Sportback (850) and achieve 4,324 sales for the two combined e-tron options. Still, it only beats one fossil-fuel-powered SUV model from Audi, the large and expensive Q8.
By comparison, the brand’s best-selling Q5 achieved 14,731 sales in the first quarter. Audi’s e-tron or any other electric SUV / crossover still has a long way to go to avert a significant number of fossil fuel SUV sales.
I just want 100% electric vehicles to generate high sales and displace fossil fuel vehicles. When I saw news of record sales from E-Tron, I was excited for a few moments. Then I discovered that the sum was so small.
Yes, you have to start somewhere, and the good news is that the sales and records are going in the right direction. We’ll keep an eye on things. In the meantime, hopefully we’ll see more notable efforts from Audi in the US soon.
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