Audi relies on EV sound design with the new e-tron GT soundtrack – COOL HUNTING®

The new e-tron GT teaser from Audi provides insights into the importance of sound design for electric vehicles. The complex task (generating effects that replace conventional car noises such as idling, acceleration, gear changes and more) was mastered independently by the car manufacturer – headed by the sound engineers Rudolf Halbmeir and Stephan Gsell. The new video, titled “Some Hear a Car, We Hear the Future,” offers a behind-the-scenes look (and listens) at the process that involved everyday objects and high-tech recording devices. While it’s just a snippet, the video certainly shows that it’s a category with a lot of potential. Check out the video on YouTube.

Image courtesy of Audi

Comments are closed.