Creating a ripple at Elliotts Builders Merchants
Published: March 4, 2020 – John King
Retail interior and display specialist Ripple has redesigned Elliotts Builders Merchants’ Ringwood Hampshire office, re-engineered interior space and design, and improved operational efficiency, customer experience and sales.
Ripple, based in Greater Manchester, operates across the UK and was selected by Elliotts to create a more engaging, efficient and productive retail environment. After an extensive design and consultation process, Ripple manufactured the devices in its own factory.
Elliotts was founded in Southampton in 1842, making it one of the UK’s oldest family businesses. The company is an independent supplier of building products for trade and the public. The company’s property includes 13 offices in Hampshire as well as several kitchen, bedroom and bathroom showrooms known as Elliotts Living Spaces.
The new interior was tailored to the brand and the customer’s offering, drawing on Ripple’s extensive experience with format design and merchandising principles. The project improved the customer experience through defined lines of sight, clearer customer navigation, effective product display, better communication and improved merchandising.
The merchandising and display equipment has been specially designed and manufactured by Ripple for Elliotts and includes multipurpose merchandising across pallets, promotional displays, door displays, counter pulse stands and a variety of brick, floor and tile displays covering a wide range of product categories.
Commenting on the design of the Elliotts Ringwood office, Scott Harrop, Ripple’s Account Director, said, “It has been a pleasure to work with and develop a relationship with Elliotts. Every trader is unique so creating a new environment is always an exciting journey.
“The Ripple project team conducted on-site visits to the Ringwood office to develop a thorough understanding of the Elliotts business, existing display principles and layouts, branding, customer experience, product range and operations. The store team’s feedback has been invaluable and understanding the requirements is important before designing the future environment.
“After the research phase, our team created drafts for floor plans with the proposed design as well as format and merchandising concepts. Once approved by the client, Ripple’s designers created 3D rendered graphics of the devices before developing technical preparations for each bespoke item to prepare for the manufacturing phase.
“Last year Ripple invested over £ 200,000 in new, advanced manufacturing equipment for our joinery and construction departments. Our dual offering includes extensive creative and technical design expertise that is seamlessly linked to our extensive manufacturing and finishing facilities, all of which are housed under one roof at our Oldham headquarters. Our production capabilities include carpentry and furniture making, mechanical engineering and metalworking, wet spray paint and powder coating, which make us a true one-stop shop. “
Construction and decoration dealers, architecture showrooms and related products and brands are important areas of work for Ripple (which is part of the Ripple Group). Projects in these sectors include Arbor Forest, Marshalls, Dulux Decorator Centers, B & Q, Topps Tiles, JB Kind, Cheshire Moldings, Carlisle Brass, Energizer, Norman Piette (Guernsey) and the architectural tile specialist Parkside.