Crypto.com brings Bitcoin mass adoption to Europe, one country at a time

The central theses

  • Crypto.com offers support for more than 30 European countries.
  • Adoption was a coordinated effort of localized campaigns and enticing rewards.
  • Despite the patchwork of regulations on the continent, Gospodinova and her team are making it easier for Europeans to access cryptocurrencies.

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Since joining Crypto.com in January Mariana Gospodinova had one goal: to accelerate the adoption of crypto in Europe.

And in a few months she did just that. This shows the number of supported citizens across the EU who will soon receive their MCO Visa Cards, the flagship of Crypto.com.

The second largest economy in the world was a multi-stage campaign.

Outside the lure of users with attractive returns and lucrative cashback opportunities, Gospodinova and her team have opened local channels so that users can answer their questions regardless of language.

Armed with soft skills, traditional payments experience and an industry-leading suite of crypto products, Gospodinova Crypto Briefing explained their plans for 2020 and beyond.

Interview with Mariana Gospodinova, General Manager of Europe at Crypto.com

[Crypto Briefing]:: Since joining What were Crypto.com’s main targets in Europe in January of this year?

[Mariana Gospodinova]: Since the beginning of the year we have been working hard to build a team of European Community Managers who have helped us localize our products and content.

Europe is home to 44 countries and its people speak more than 24 different languages.

Although we have unofficially accepted English as our common language, we openly embrace diversity and believe in the utmost importance of engaging and supporting our local communities in their native language.

We started ours official telegram communities around the worldand supports more than 13 national languages. Any Crypto.com supporter or user can answer their questions or concerns on these channels and receive instant feedback and support.

One of our main goals, of course, was to launch our European MCO Visa card program – an event eagerly awaited by all Crypto.com users on the continent. Despite the challenges, we managed to start shipping the UK cards last week.

Excited to see #MCOVisaCard get into the hands of UK customers. Time to get the card working! Get up to 10% discount on groceries and grocery delivery with newly added brands:

Aldi
Deliveroo
Dominoes
Lidl
MRS
price
Sainsbury’s
Tesco
UberEATS
Waitrose
Whole food market
And more! pic.twitter.com/0NTr3vwcsc

– Crypto.com (@cryptocom) April 28, 2020

We’ll start shipping to the rest of the world soon 30 countries supported in Europe.

We’re still adding new assets to the list of supported cryptocurrencies that can be purchased through the Crypto.com app and improving the rest of the features that can be accessed in different European countries such as: B. our Credit and Earn products.

[CB]: What are the main challenges for a fiat and crypto payment platform when working in the EU?

[Mariana]: Europe has a big advantage over the rest of the world when it comes to Fiat options: SEPA or the uniform euro payment area.

There are 36 SEPA compliant European countries. Source: European Central Bank (ECB).

SEPA transfers are inexpensive and run almost instantly in a number of supported jurisdictions. In a separate note, card payments also have a high acceptance rate and European consumers are very familiar with the use of SEPA and card payments.

While SEPA payments are only used for euro-denominated transactions, there are over 25 other local currencies in Europe that require efforts to be integrated and supported at the local level. All of this while ensuring cost and transmission time efficiency.

Europe is technologically advanced and offers a wide variety of payment options.

The biggest challenge we should consider, however, is the number of regulatory requirements that anyone offering money transfers must meet.

This includes, among other things, requirements of the new Payment Services Directive (PSD2), data protection obligations under the General Data Protection Regulation (GDPR) and other laws and regulations that may originate from the European Central Bank (ECB) and other authorities and / or supervisory authorities.

[CB]: What advantages does Crypto.com bring to European users compared to competitors such as WireX, Cryptopay, Swipe and Coinbase?

[Mariana]: Crypto.com is unmatched when it comes to offering a high quality product that works great on both app support and the card itself.

The MCO Visa card deals with important aspects of personal finances, especially the economic factor.

Our cards are issued for free, no monthly obligations, no annual fees, free ATM limits, up to 5% cashback, free Spotify, Netflix and Amazon Prime subscriptions, free access to over 1,000 airport lounges, 10% discount on Airbnb and Expedia -Bookings and access to our MCO Visa Private Service for Black Obsidian Card Holders.

The card is available in five different levels, tailored to the tastes of different categories of users. The card supports multiple fiat balances and offers paid interbank rates, crypto and fiat top-ups. It works wherever Visa cards are accepted.

To support Europe’s fight against the COVID19 outbreak, we recently put in place a series of measures that apply to everyone Holders of an MCO Visa card save up to 10% in discounts for purchases of groceries and groceries made with their card.

[CB]:: Of all the EU Member States, where did you see the greatest user interest?

[Mariana]: Our cards are very popular and available on demand in countries where cryptocurrencies are already established or have become increasingly popular in recent years.

Naturally, The bigger and more advanced the countryThe higher the number of people who sign up for the service.

[CB]: Where have users shown less interest in payment products like Crypto.com?

[Mariana]: Less interest in our cards is usually related to external factors such as local restrictions on the use of cryptocurrencies, lack of support from the judiciary VISA Pan-European exhibition opportunitiesor a lower overall penetration of card-based products in the country.

[CB]: What can you do to “convert” these users?

[Mariana]: Providing local card issuing capabilities is high on our priority list.

As mentioned earlier, localization efforts are central to our expansion plan across Europe and around the world.

[CB]: What are the bigger goals for Crypto.com in Europe for 2020? For the next five years?

[Mariana]: Europe is a highly regulated place, and all customer-oriented business transactions require the appropriate licenses to be secured and maintained in several countries.

We work tirelessly to support compliant operations in all regions, and we will continue to do so as we believe this is the key to delivering a safe and trustworthy product.

By ensuring legal compliance in all regions, we can offer European consumers the full range of our services.

Cybersecurity is at the forefront in our industry when it comes to operating viable processes. Therefore, the continuous strengthening of our security infrastructure has a central place on our agenda.

As the cryptocurrency industry evolves, we do our best to stay at the forefront when it comes to security. We are ISO / IEC 27001: 2013 and Cryptocurrency security standard (level 3) certified across all platforms, and we are Level 1 PCI DSS compliant.

We are continuing our efforts to maintain the above certifications and obtain new ones as needed.

Adding more supported jurisdictions where MCO Visa cards can be issued, as well as supporting a range of local currencies through local payment methods, is another important aspect of our European strategy, offering more perks and discounts from popular local retailers in different countries.

We thank Ms. Gospodinova and the Crypto.com team for taking the time to answer these questions.

Disclosure: Crypto.com is a sponsor of Crypto Briefing.

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