The most disappointing thing about yesterday’s market launch of the e-tron was that Audi is not making it available immediately despite the announcement of the start of production at the beginning of this month.
Instead, Audi is following Tesla with the reservation model that requires a refundable security deposit of $ 1,000.
When you make a reservation, you can see at least all options and price information in the online configurator.
The good news is that in the US, you can still get a pretty well-equipped pre-incentive car with the basic version starting at $ 74,800.
Audi lists the standard function in the basic e-tron, which, strangely enough, is called “Premium Plus”:
- Audi pre sense city & side assist
- LED headlights in matrix design
- Bang & Olufsen 3D premium sound system
- Heated & ventilated front seats
- MMI® navigation with Virtual Cockpit Plus
- Topview camera with virtual 3D
The basic version is equipped as standard with the 20 ″ 5-spoke designer wheels and, according to the online configurator, cannot be changed for the “Premium Plus” version:
That’s a shame because the 21-inch turbine wheels arguably look a lot better and are only a $ 1,500 upgrade, but the catch is you have to order the Prestige package first, which starts at $ 81,800.
Here are the 21 ″ 1 5-spoke turbine design bi-color wheels:
Audi justifies the $ 7,000 difference between the two packages (before the different wheels) with the following features:
- Driver assistance package
- Head-Up Display
- Contour individual seats in Valcona leather
- Massage function for front seats
- Air quality package – ionizer and fragrance
- Electric door closers
As for the paint colors, there are many options. Only black is standard, but all other options come at a reasonable premium of $ 595:
All interior fittings are standard. The seats are available in black, brown or beige with different design accents throughout the interior.
Audi is also bringing some of its regular packages that are offered in other SUVs to the new electric e-tron, including a $ 650 tow package (4,000 lbs. Towing capacity), a $ 900 cold weather package that consists of “extended cabin and battery preparation ”. Air conditioning and integrated windshield wiper washer nozzles. “
What do you think of the e-tron options and prices? Let us know in the comments section below.
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