GoPro’s subscription strategy is an “excellent” achievement, says CEO

GoPro now has 1,160,000 users signed up for its subscription service based on its second quarter financial results. The action camera specialist has pushed hard on the membership program that gives you unlimited cloud storage for your photos and videos. Anyone who currently buys the latest GoPro Hero9 Black or the 2019 flagship GoPro Hero8 Black directly in their own online shops will receive the first year of subscription free of charge – and save on the camera price.

It’s a marketing plan that has worked well – sales are up 86% year over year to $ 250 million. Around 820,000 cameras were sold in the three-month period. The number of users of the GoPro subscription service is now 211% more than last year.

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“GoPro’s subscription-centric strategy delivered an excellent second quarter with improved margins and revenue growth of 86% year over year,” said Nicholas Woodman, Founder and CEO of GoPro. “As a result of this better than expected momentum, we are increasing our sales, margin and earnings outlook for the second half of the year and 2021, which is described in detail in the management commentary on our investor relations website.”

Current GoPro subscription costs $ 49.99 / $ 49.99 / A $ 69.99 per year and includes unlimited storage, full camera replacement and up to 50% off gear on That’s a pretty good deal for anyone who uses their GoPro on a regular basis (there are other decent GoPro deals out there right now).

Today’s best deals on GoPro Hero9 Black

Today’s best deals on GoPro Hero8 Black

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Chris George

Chris George has been working on Digital Camera World since its inception in 2017. He has written on photography, cell phones, video production, and technology for over 30 years – and has edited numerous magazines including PhotoPlus, N-Photo, Digital Camera, Video Camera, and Professional Photography.

His first serious camera was the iconic Olympus OM10, which won him the Young Photographer of the Year title long before the advent of autofocus and memory cards. Today he uses a Nikon D800, a Fujifilm X-T1, a Sony A7 and his iPhone 11 Pro.

He has written about technology for countless publications and websites including The Sunday Times Magazine, The Daily Telegraph, Dorling Kindersley, What Cellphone, T3, and Techradar.

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