With a spectacular growth of around 700% in assets, the company has become one of the key players in the European crypto investment market. Clients have access to investment products that range from individual exchange traded products to index-style funds that track baskets of crypto assets. In less than nine months, crypto investment firm 21Shares built its assets under management from $ 250 million in January to just under $ 2 billion today.
The ability to locate leading products that investors want to invest in rests in part on the research team led by Eliezer Ndinga.
21Shares’ products include some of the year’s most popular crypto assets, including the stars of the recent Bull Run such as Solana (SOL), Cardano (ADA) and Ethereum (ETH).
Research by 21Shares is free and independent. Investors can get a glimpse of the outlook for the crypto market as well as the reasons to buy the products the company brings to market.
“All of this must feel like we are actually bringing a product to market that has an investment principle,” said Laurent Kssis, Managing Director of 21Shares.
This transparency and accessibility of the 21Shares research is one of the reasons why the star stockpicker Cathie Wood joined the board of the startup in May.
“We’re really trying to research and identify the trends that are ahead of market coverage,” said Ndinga.
For Ndinga, part of the market that investors overlook is polkadot.
Bullet case with polkadot
Earlier this year, the Layer Zero Polkadot Token (DOT) rose up to 440% to a record of nearly $ 50. It has since come back to around $ 33, up about 252% year-to-date. But Ndinga believes there is still room to grow.
“A lot of people think Polkadot is a smart contract platform,” said Ndinga. “It’s not. It’s a communication platform that connects different blockchains.”
Layer-one represents the various blockchain technologies such as Ethereum, Bitcoin and Solana. Polkadot is a layer zero protocol and will eventually be able to seamlessly connect to all layer ones.
This is becoming increasingly important as activity on “Ethereum Killer” blockchains such as Solana and Binance Smart Chain increases.
“That’s why Polkadot is going to be very important to us in the next few months because they are going to launch their main technology set to connect all of these blockchains, parachains,” said Ndinga.
Ndinga thinks of every crypto blockchain like a startup hub. He views Ethereum in a similar way to San Francisco, with a lot of startup activity. But other busy hubs are popping up too, like Solana, which he compares to New York, and Avalanche, which he compares to Boston.
Most investors still don’t understand why they’re buying into something like this because they still can’t see the connections between blockchains, Ndinga said.
“Ethereum has a lot to do, especially with the developers,” said Ndinga. “But we’re seeing a lot of brain drain from Ethereum to other blockchains like Solana, and we’re very optimistic about Polkadot because they really allow communication between all of these different ecosystems that doesn’t exist today.”
Looking at the layers
“The major upgrade for Polkadot to connect all of these different blockchains is going to happen over the next month or so,” Ndinga said. “And then we will see a lot more inflows, for example into our Polkadot ETP and of course into the underlying assets in crypto services.”
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