SpaceX, Elon Musk’s space company, announced in early May that it was partnering with Geometric Energy Corporation (GEC) to launch a mission to the moon in 2022, paid entirely in Dogecoin (DOGE). However, the partnership between the two companies is more ambitious and also uses some sort of billboard attached to the satellite to create a new form of orbit advertising that can also be completed with the cryptocurrency meme.
SpaceX and GEC create “space advertising”
The information was revealed by the co-founder and CEO of GEC, a Canadian research company, in an interview with Business Insider published last Saturday (09). Samuel Reid said the company is developing a satellite called CubeSat that comes with a selfie stick and a pixelated screen on the side to display advertisements, logos, and other advertisements.
The satellite will be launched by a SpaceX Falcon 9 rocket early next year and put into orbit just before it reaches the moon. From space, the camera attached to the selfie stick takes pictures of the screen integrated in the fuselage and streams them live on YouTube or Twitch.
Once it is operational and in orbit, anyone can purchase different types of tokens to claim a space on the space billboard. There are a total of five token modalities, two equivalent to pixel coordinates, one for brightness, one for color and the last one for display time. This allows companies to program an image or message to be displayed on the satellite’s hull.
These tokens can be bought with cryptocurrencies, as Reid explained. However, he hasn’t announced which ones will be accepted yet, but he said Dogecoin should be one of them. “I’m trying to achieve something that democratizes access to space and enables decentralized participation,” Reid told Business Insider. “Fortunately, people don’t waste money on something inappropriate, offensive, or offensive.”
The management also did not give any estimates of how much an advertising campaign in space could cost, so the price of each CubeSat token can only be estimated. The satellite will be launched without a set date by SpaceX on the DOGE-1 mission in early 2022, in honor of the cryptocurrency meme used as payment for the company.
“Space art” could also be planned
In mid-June, GEC released a press release stating that DOGE-1 will also include trials of a new commercial art model called “Space Art”. It is not clear whether the proposal evolved into the full advertising model just presented or whether it is still in the company’s plans, but its principle would be similar: to present works by placing them in the form of metal plates on the CubeSat satellites themselves couples created by Geometric Labs and Geometric Gamin Corporation.
The business model described at the time also included the creation of NFTs or non-fungible tokens to enable the immutable digital registration of these works of art in a blockchain network, as well as the creation of certificates of ownership with authenticity protected by encryption. Again, Dogecoin was mentioned as the preferred cryptocurrency for payments. In the document, the company highlighted that the initiative “opens up the possibility that art could be programmable, changeable or even transmitted back to earth”.
With information: Business Insider