Naomi Osaka, a top professional tennis player from Japan, has been open to diversifying her cryptocurrency investments after noticing the Dogecoin (DOGE) hype, largely led by Elon Musk.
In a recent Bloomberg interview, Osaka announced that she had spoken to her agent about cryptocurrencies after reading about Dogecoin and its ability to “show up”.
The tennis legend cited Twitter’s crypto ecosystem as the main source of her interest in Dogecoin investing long before she discussed it with her agent.
Osaka has also joined the non-fungible token (NFT) space by launching a collection of rare tokens prior to the start of the US Open tournament.
As early as April, Osaka, in collaboration with her sister Mari Osaka, launched a six-part collection of one-of-one NFTs, which together cost almost $ 600,000. From the lot, the highest purchase amount for an NFT was $ 200,200, which is currently being sold as the most expensive by a professional tennis player.
Another major sport that has shown continued interest in NFT is soccer. Recently, the Paris Saint-Germain soccer team launched PSG fan tokens, which were launched after legendary player Lionel Messi entered the club. Messi’s two-year deal with the club also reportedly includes PSG tokens as part of his payment.
Related: Corporate brands target NFTs, and adoption continues to skyrocket
In addition to sports, big brands like Budweiser and Visa have started purchasing NFTs instead of creating their own tokens. NFTs were also supported by top entrepreneurs like Mark Cuban, who invested in building a “Scalable AI Infrastructure for NFTs”.
Mainstream musicians like Kings of Leon are also involved in sales of NFT-based albums, generating over $ 2 million in revenue. Linkin Park’s Mike Shinoda was one of the first major label artists to release a single as an NFT.