The Danish billionaire renames the hockey stadium “Bitcoin Arena” and pays the star player in BTC

The Danish billionaire renames the hockey stadium “Bitcoin Arena” and pays the star player in BTC

17th December 2017 by Akshay Makadiya

The Danish hockey team Rungsted Seier Capital is changing its home stadium to “Bitcoin Arena” and using the current name Saxo Bank Arena accordingly. It is also planned to pay its star player in BTC. The radical steps came after Danish Bitcoin billionaire Niklas Nikolajsen took over the role of the club’s main sponsor.

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Nikolajsen, CEO at Bitcoin Suisse, signed a three-year sponsorship deal with the club. Bitcoin Suisse is a crypto finance company based in Zug, Switzerland, and known for its digital currency trading platform. The partnership with the Danish ice hockey team was announced on Thursday.

Rungsted Seier Capital’s home field is in Hørsholm.

Bitcoin enters the sports arena

Nikolajsen would also like to offer all team players payment in digital currency. According to the sponsorship agreement, Nikolaj Rosenthal, star player from Rungsted, receives his salary in the ever-exploding cryptocurrency. Rosenthal will be the only professional sports personality in the world to be paid with Bitcoin.

Rosenthal is switching from the usual salary in Danish kroner to exclusively BTC. It will be a role model for other sports teams and athletes around the world to move forward with the global trend of considering cryptocurrency as a payment method.

Rosenthal said: “It’s really exciting to be able to be a pioneer with it” – or roughly translated: “It’s really exciting to be able to be a pioneer with it.”

Recently, the player showed an interest in trading virtual currencies. He has a full-time contract with the club for four years. In addition, according to the deal, his salary remains safe in the fiat value – in case the Bitcoin price suddenly falls. Talk about a no-lose deal.

Reconstruction of the ice hockey rink

Billionaires buying sports teams and sponsoring clubs are common. However, it gets interesting when it is done via Bitcoin profits. The Danish billionaire is the main reason behind the hockey stadium redesign and the salary agreement.

In response to why he decided to sponsor, Nikolajsen replied, “We’ve had a good year, and then you can look at your own tip and make a small contribution.” According to reports, Nikolajsen bought the sponsorship for an unpublished seven-figure sum ( in USD).

The official renaming event will take place on December 27, 2017. There the sponsorship contract is handed over, which signals the beginning of the three-year contract. The Bitcoin Suisse blog read: “A new center logo for the arena will be presented at the event, a massive, ice-covered gold and silver Bitcoin with a diameter of nine meters.”

Additional Bitcoin fan promotions

To celebrate the partnership, there are five different competitions for fans – each with a reward of 0.1 BTC. In addition, the main bar in the stadium will support a digital payment terminal that accepts Bitcoin, Ethereum and Bitcoin Cash.

Additionally, the hockey pucks will include bitcoin designs for the entire season. One of the trophies even contains a real Bitcoin, which means that it can also be collected for the later winners.

Bitcoin and other cryptocurrencies are surprising the world as they enter different fields of business. Cryptocurrencies and the technology behind them have already revolutionized the banking sector. Now the popular cryptocurrency has another glimpse into the world of sports.

How many miles do you think Bitcoin will get out of this deal? Let’s hear your thoughts.

Images via Rungsted Seier Capital

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