- Eric Dahan built a career focused on finding the right influencers to represent big brands.
- Key factors for influencers in crypto are being informed and sharing quality content.
- Below is a list of the 12 top crypto influencers highlighted by Dahan.
- Check out Insider’s business page for more stories.
Knowing who to turn to for solid, objective information about blockchain technology and cryptocurrencies isn’t as easy as following Wall Street’s top analysts. The world of cryptocurrency is a mixture of supposed influencers, evangelists, blockchain techies, meme coin enthusiasts and sometimes just plain scammers.
Eric Dahan, the CEO and co-founder of Open Influence – an influencer marketing company that represents advertisers – knows a lot about the importance of choosing the right people to represent some of the largest companies in the world. They represent brands from the finance, entertainment, consumer goods and automotive sectors. They work with everyone from big celebrities to micro-influencers.
“We developed a tool to identify the right influencer,” Dahan told Insider. “And we do that by analyzing every piece of content that influencers create on their main platforms and we run it through image recognition, text analysis, and part of that is finding keywords and free captions.”
The machine learning models also categorize influencers based on other content creators they may be similar to. That way, Dahan and his team can use keywords to find potential people to work with.
They even have an offensive content tool filter that pays attention to things like adult content, alcohol, illegal drugs, politics, abusive language and profanity, sensitive social issues, religion, violence, and discussion of a competitor’s brand.
After Dahan and his team narrow down their potential targets, they review the influencers’ posts to see if they are talking regularly about a particular topic and if they are speaking from an authority.
For crypto influencers, a key factor, according to Dahan, is whether they are sharing real educational content or simply promoting random scam coins every month without really understanding the topic.
In an interview with Insider, Dahan shared 12 influencers in the crypto world that he believes are solid sources to follow and learn more about the sector.