Terra (Terra.com), a global digital media company and content producer with a presence in 18 countries, provides details on its coverage of the XVI. Known Pan American Games in Guadalajara. This will be the most comprehensive digital coverage of a sporting event of its kind. The Pan American Games rank second after the Olympic Games in terms of size, number of participants and number of sporting events. With an on-site studio and a crew of 45, Terra will provide live streaming of all sporting events over 13 simultaneous HD channels in English, Spanish and Portuguese for sports fans from North, South, Central America and the Caribbean. Streaming will also be available via on demand across multiple platforms and devices.
Terra offers its users a unique experience of the XVI Pan-American Games, which will take place October 14-30, 2011 in Guadalajara, Mexico. The Pan American Games take place every four years. More than 6,000 athletes are expected in Guadalajara this fall, representing 42 nations from America in 36 different sports. The opening ceremony is expected to be attended by 130 million people across the Americas and includes performances by Mexican artists Mana and Vicente Fernandez.
The coverage will be broadcast on Terra from a state-of-the-art studio in Guadalajara built by the digital media company for these special games. Terra USA’s crew of writers, producers, and reporters will be on hand to provide fans with up-to-the-minute live news, updates, highlights, photos and videos straight from Guadalajara on-demand, ensuring users have access to all of the excitement and passion von have a multisport event like this one. In addition, Terra’s sports channel, Terra Deportes USA, available at http://www.youtube.com/terradeportesusa, offers original and full video coverage, commentary, hundreds of hours of sports content on Terra TV, streaming videos for each sport, special interviews and much more.
“We are very pleased to have the rights to live-stream the Pan American Games in all of the USA and Latin America. This will serve as a prelude to our coverage of the London 2012 Olympics, for which we also have the streaming rights to transform the way fans can follow their favorite teams and athletes by using our platforms anytime, anywhere access a variety of relevant information and content, “said Fernando Rodriguez, CEO of Terra USA.” We will continue to expand our sports offering and provide even more user-generated content as well as real-time and original programming to give our users a truly unique and interactive experience offer, “added Rodriguez.
Terra will make the games and updates available to users at home or on the go with mobile coverage on smartphones and tablets. In addition to seeing the best moments, users can also interact by leaving their comments, participating in chat rooms and sharing their passion for the games through social networks.
Fans also have the opportunity to enter weekly sweepstakes to win original soccer jerseys, as well as the chance to win a trip to Guadalajara to see the matches live.
This year’s games will cause a lot of excitement, as the fastest man in the US will be crowned in the 100m final on October 25th and the Caribbean powerhouses Cuba and the Dominican Republic will compete in the baseball final on the same day, both for the Want to brag right. Women’s boxing will make its debut at the Pan American Games and America’s best amateur boxers will try to assert themselves internationally. All eyes will be on the soccer field on October 28 when the soccer final takes place as the Brazilian U-20 world champions and hosts Mexico hope to play for gold in what may be a gigantic duel.
Ingrid Otero, Director of Programming and Content at Terra, said: “This will be the most exciting Pan American Games yet as the home team is expected to field their most competitive team ever, as well as Brazil, which will host the 2016 Olympics.” Games. You will challenge athletes from the US, Canada and Cuba who traditionally have done better in previous games. Also look out for what is probably the most exciting pre-Olympics soccer competition, with the US trying to avenge a loss to Mexico in the 2011 CONCACAF Gold Cup final and Brazil and Argentina trying to make a comeback after their disappointing performance at the 2011 Copa America “added Otero.
The coverage of the Pan American Games is part of Terras Road to 2012 (Rumbo a 2012), the coverage of the 2012 Olympic Games in London, for which Terra is the official internet channel.
Terra (www.terra.com) is a global digital media and content producer with a presence in 18 countries including the United States, serving the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of Hispanics in the United States and offers comprehensive solutions for advertisers who want to be present in this important demographic. In Latin America, Terra is the leading internet company in the region with 93 million unique visitors per month. Fast Company recently recognized Terra in its ranking of the world’s most innovative music companies.