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Singapore-based VeChain, a decentralized tracking of products and information for business applications, announced the official launch of My Story by three leading Italian wineries.
My story is VeChain’s DApp collaboration with DNV-GL, the world’s leading provider of product assurance and certification.
The standard blockchain-based digital assurance solution for the food and beverage industry offers independent physical audits, data collection and verification services.
The wineries – Ricci Curbastro, Ruffino Wines and West Wind Wines – label their bottles with a My Story label using VeChain hardware tags.
In stores, shoppers can use the tags to scan a QR code that instantly shows the authentic product history of each bottle of wine. Information includes how it was grown and bottled, the grape variety, and the owner of the vineyard. It also contains information on how the wine should be consumed.
VeChain first announced My Story in March last year.
Says Luca Crisciotti, CEO of DNV GL, Business Assurance,
“My Story sheds light on products and their supply chain for the benefit of consumers who have immediate and comprehensive access to important product properties such as quality, authenticity, origin, ingredients, water and energy consumption and more, all of which were verified by DNV GL throughout the entire transformation process. ”
All information collected is stored in VeChainThor’s public blockchain.
Today we start in Rome # MyStory ™ feat. leading Italian wineries @Ricci_Curbastro, #RuffinoWines @Torrevento! Scan the QR code to discover the history of each wine, from the grape to the bottle
– DNV GL (@DNVGL), January 10, 2019
DNV-GL strives to reach millennials, a demographic group that is changing buying behavior and is most likely to want direct interaction with brands and products.
“Hyperconnectivity is a key element influencing the need to communicate with consumers and giving brands the opportunity to get involved. That means everything speaks, and it refers to using many systems and devices to stay connected. We are all exposed and hyperconnectivity can enable people to be willing to interact with the product itself. This is already happening in food, perhaps even in fashion, where consumers are increasingly willing to share direct feedback on a particular product or experience. Traditionally, this was not managed by the brands behind a product or service, but by someone else. Tripadvisor for Travel, Hotels and Restaurants is one such example.
With its focus on real businesses, VeChain is building the type of infrastructure for businesses that can lead to mass adoption of blockchain-based solutions.
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